Hiyo vs Kin: Which Social Tonic is Right for You?

The non-alcoholic beverage movement is no longer a trend—it’s a lifestyle shift. More people are seeking social drinks that deliver real benefits without the hangover, empty calories, or brain fog that comes with alcohol. Enter Hiyo and Kin Euphorics, two brands leading the charge with functional, mood-boosting beverages designed to elevate your social experience. But which one deserves a spot in your fridge?

This guide breaks down the key differences between Hiyo and Kin Euphorics across ingredients, flavors, pricing, and target audience. By the end, you’ll know which social tonic aligns with your wellness goals and taste preferences.

What Are Hiyo and Kin Euphorics?

Hiyo is a USDA-certified organic, non-alcoholic functional seltzer that promises “the float”—a delightful, stress-relieving sensation powered by adaptogens, nootropics, and botanicals. Each can contains 1.7 grams of functional ingredients designed to calm your mind, boost your mood, and enhance social presence. Hiyo is caffeine-free, contains no kava, kratom, THC, or CBD, and clocks in at just 30 calories per can.

Kin Euphorics, co-founded by Jen Batchelor and Bella Hadid, takes a different approach. This Los Angeles-based brand offers a diverse lineup of non-alcoholic spirits and ready-to-drink cans, each formulated for a specific mood or time of day. From energizing blends with caffeine to calming nightcaps with melatonin, Kin’s range is designed for those who want to customize their functional beverage experience.

Both brands share a common mission: to redefine social drinking by offering sophisticated alternatives to alcohol. However, their product philosophies and flavor profiles couldn’t be more different.

Ingredients & Functional Benefits: The Active Lineup

Hiyo’s Universal Blend

Hiyo keeps it simple. Every flavor features the same 1.7-gram blend of six organic functional ingredients:

• Ashwagandha: Relieves stress by regulating cortisol levels
• L-Theanine: Improves focus and mood (derived from decaffeinated green tea)
• Lion’s Mane: Promotes mental clarity and cognitive performance
• Lemon Balm: Stabilizes mood and reduces anxiety
• Passion Flower: Encourages relaxation and alleviates stress
• Ginger: Aids digestion and provides antioxidant support

This consistent formula means you get the same calming, mood-boosting effects no matter which flavor you choose. Hiyo recommends starting with one can to experience “the float,” with a maximum of four cans per sitting as you’ll reach the daily recommended intake of functional ingredients.

Kin’s Tailored Formulas

Kin Euphorics offers specialized products for different occasions:

High Rhode (500ml spirit): A gently caffeinated, mood-boosting spirit with Rhodiola Rosea (energy), 5-HTP (joy), and GABA (stress relief). Herbaceous notes of orange bitters, tart citrus, and spices make it perfect for mixing. Serving size: 2 oz.

Lightwave (ready-to-drink can): Non-caffeinated relaxation in a can, featuring Reishi mushroom, L-theanine, and L-tryptophan. Sparkling lavender-vanilla with smoked sea salt creates a spiced, herbaceous ginger beer vibe.

Dream Light (500ml spirit): Your non-caffeinated nightcap with Reishi mushroom, melatonin, and L-tryptophan to quiet your mind and promote restful sleep. Rich notes of oak, clove, and cinnamon. Serving size: 1.5 oz.

Kin Spritz (ready-to-drink can): A sparkling, caffeinated pick-me-up with caffeine, 5-HTP, and GABA. Bright ginger, orange bitters, hibiscus, and citrus flavors make it ideal for social energy.

Kin Bloom (ready-to-drink can): Heart-opening joy with Damiana, Schisandra, and L-theanine. Strawberry, white grape, peppery oak, and rosemary citrus create an all-day rosé experience.

Actual Sunshine (ready-to-drink can): Immunity and beauty boost with Vitamin C, D3, Zinc, Turmeric, Saffron, and Collagen, plus gentle caffeine from Coffeeberry®. Pineapple, ginger, turmeric, and cardamom deliver a mimosa-inspired tropical sensation.

Kin recommends starting with a single serving and advises against consuming more than four servings in 24 hours.

The Comparison

Hiyo delivers one reliable functional experience across all flavors—no caffeine, universally calming, and stress-relieving. Kin provides a functional toolkit: energize with caffeine-infused options, unwind with calming blends, or sleep soundly with melatonin. Both brands use adaptogens and nootropics, but Kin’s varied ingredient profiles offer more customization.

Flavor Profiles & Drinking Experience

Hiyo’s Fruit-Forward Approach

Hiyo keeps things refreshing with lightly sweetened, seltzer-style beverages (sweetened with organic raw cane sugar and organic erythritol):

• Blackberry Lemon: Bold and alluring
• Peach Mango: Sweet and satisfying
• Strawberry Guava: Vibrant and inviting
• Watermelon Lime: Light and refreshing
• Passion Fruit Tangerine: Fragrant and tart
• Pineapple Coconut: Tropical and smooth

Each flavor is crisp, fruit-driven, and easy to drink straight from the can—perfect for seltzer lovers who want a functional upgrade.

Kin’s Botanical Complexity

Kin leans into herbaceous, aperitif-style flavor profiles that mimic the sophistication of craft cocktails:

• High Rhode: Orange bitters, tart citrus, spices, and a floral finish
• Lightwave: Lavender-vanilla, smoked sea salt, and passionflower
• Dream Light: Earthy oak, smoky clove, and spicy cinnamon
• Kin Spritz: Ginger, orange bitters, hibiscus, and citrus
• Kin Bloom: Strawberry, white grape, peppery oak, and rosemary citrus
• Actual Sunshine: Pineapple, ginger, turmeric, and cardamom

Kin’s flavors are more complex and spirit-like, appealing to those who enjoy mixing drinks or sipping something with depth and nuance.

Taste Verdict

Choose Hiyo if you crave a crisp, fruity seltzer with a clean finish. Choose Kin if you want layered, botanical flavors that feel more like a sophisticated cocktail.

Pricing & Availability: Value for Money

Hiyo Pricing

• 12-pack: $44.99 one-time; $38.25 with subscription (15% off)
• 24-pack and 48-pack options available
• Free shipping on all subscription orders

Kin Euphorics Pricing

Ready-to-drink cans (Kin Spritz, Lightwave, Bloom, Actual Sunshine):

• 4-pack: From $16
• 12-pack and 24-pack options available

Spirits (High Rhode, Dream Light, Matchatini):

• Single bottle (500ml): From $38.99–$39.99
• 6-pack and 12-pack options available
• Free shipping: Over $99 on Kin’s website; over $125 at The Zero Proof
• Subscription savings: 15% off with recurring orders

Value Analysis

Hiyo’s per-can cost is slightly higher, but you get a consistent, organic functional experience across all flavors. Kin’s range offers more flexibility—pick up a ready-to-drink 4-pack for $16 or invest in a spirit for mixing. Both brands reward subscribers with 15% savings and free shipping, making them wallet-friendly for regular consumers.

Target Audience: Who Should Choose Hiyo vs. Kin?

Choose Hiyo if you:

• Prefer crisp, fruit-forward, seltzer-style drinks
• Want a single, reliable functional blend without caffeine
• Value USDA organic certification and clean ingredients
• Enjoy a consistent “float” experience without decision fatigue

Choose Kin Euphorics if you:

• Appreciate complex, herbaceous, aperitif-like flavors
• Want to customize your experience based on mood and time of day
• Are interested in functional beverages with caffeine, melatonin, or beauty-boosting ingredients
• Enjoy mixing spirits and creating elevated, cocktail-style drinks at home

Both brands suit health-conscious consumers seeking alcohol-free socialization, stress relief, and mood enhancement. The choice comes down to simplicity versus variety.

Brand Mission & Community Impact

Hiyo champions “life never wasted,” emphasizing organic, bioavailable ingredients and a stress-free social experience. The brand’s commitment to USDA certification and its focus on creating a universal functional blend reflect a dedication to quality and accessibility.

Kin Euphorics was born from founder Jen Batchelor’s upbringing in Saudi Arabia and her desire to create meaningful social experiences without alcohol. Co-founded with Bella Hadid, Kin positions itself as a sophisticated, science-backed alternative to alcohol, offering functional beverages that enhance mood, focus, and relaxation.

Both brands prioritize wellness and quality. Hiyo leans into organic simplicity, while Kin emphasizes versatility and mood customization.

Which Social Tonic Wins?

There’s no universal winner—only the right choice for you. Hiyo offers simplicity, organic ingredients, and a consistent calming experience. Kin provides variety, complex flavors, and the ability to tailor your drink to your mood and time of day.

If you want a single, reliable go-to that soothes stress and boosts mood without caffeine, reach for Hiyo. If you crave a functional toolkit that energizes, relaxes, or helps you sleep depending on the occasion, Kin Euphorics is your match.

Consider starting with Hiyo’s Classic Pack or Kin’s Variety 8 Pack to explore both brands. Subscribe for savings, and raise a glass to a new era of mindful, alcohol-free socializing.